VAR Lab - Virtual/Augmented Reality (VAR) Lab

VAR LabJacobs, Marcus Adam2026-03-19T21:35:56-04:00

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Leveraging the potential of immersive technologies for education, community, and industry in an equitable and sustainable way.

Strategic Units

AI + Machine Learning

Our unit focused on artificial intelligence development

Immersive Technology

Our makerspace unit focused on immersive creation.

Autonomous Robotics

Our unit focused on developing robotic and autonomous solutions

News & Media

Media Mention: Behrend Blog – Senior Spotlight 2022

Thank you to the Behrend Blog for sharing this informative article about Marcus Jacobs, our very talented project manager here

Hosting Behrend’s Council of Fellows at the VAR Lab

The VAR Lab is proud to have had the opportunity to host Penn State Behrend’s Council of Fellows meeting on

VAR Lab’s Relocation to a Better-suited Space!

The VAR Lab is pleased to announce that it has moved to a new space that is better suited to

VAR at a Glance

Research, teaching, partnerships, and funding impact through January 2026.

Realized Value $2.32M

Total Value Generated

$2.32M

Labor | Facilities | Visiting Scholars

Grants, Awards and Gifts

$1.35M

38 grants funded

Student Positions

247

115 unique | 74% paid

Partnerships

150+

Academia | Industry | Nonprofits

Open Lab Deliverables

196

47% by lead contributor

Return on Investment

$18K

Seed Grant | 2019

12,800%

Conservative ROI

Excludes speculative value

$2.32M

Realized Value | 2026

XR Classroom | 2,715 Total

60

FA21

172

SP22

625

FA22

706

SP23

1,152

FA24

Individuals engaged per semester

2nd-Year Retention Rate

98.6%

VAR Lab Researchers

vs

75.4%

Behrend Average

+23.2 pp above college average

Student Composition

Humanities and SS

45%

Engineering

42%

Business

9%

Science

4%

Undergrad

80%

Graduate

20%

Paid Roles

74%

Funding Breakdown

Grants (38)

$1,185,796

Faculty Effort

~$630,818

Facilities

~$228,249

Visiting Scholars

$162,283

Corporate + Private

$65,895

Student Awards (14)

$41,700

+ $198,654 in proposals under review

AI and Tech | 20+ Tools

LLMs | Generative Media | Vision | Speech | Autonomous Systems

Penn State

7+ campuses | TLT | ICDS | All 4 schools

Higher Ed

USC | Michigan | CMU | Korea | Brazil

Industry

US Steel | Erie Insurance | Adobe | STERIS

Community

Carnegie Science | Hagen | Girl Scouts

Grants and Federal

ECGRA | Fish and Wildlife | Erie Fdn

Projects & Events

View Full Portfolio

Our Partners

15-min

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Explore our organization’s mission and learn more on the about page. If you have any inquiries or wish to get in touch, please visit our contact page. Your interest is highly appreciated!